Definitions:

The Filter Categories are the categories included under each of the main headings on the Mailchimp Segment tool form; for example the ‘Are You?’ ‘Please Send Me’, ‘Areas of Specialism’ and ‘Locations’ headings.

The Filter Options are the radio button or tick box options included in each of these categories; for example the filter options for the ‘Areas of Specialism’ are ‘Audit & Assurance’, ‘Business Advisory’ etc.

Single Filter Category and Multiple Filter Options

If you are using a single filter category and multiple filter options within the category; subscribers will only be included in your Mailchimp segment if they match at least one of the filter options applied. For example, you are using the ‘Looking For’ category and you have selected several different tick box options within this.

I.e. if you have selected ‘Internships’ and ‘Graduate Jobs’ filter options within the ‘Looking For’ filter category, then subscribers who have selected either or both filter options will be included in the Mailchimp segment.

Multiple Filter Categories and Single Filter Options

If you are using multiple filter categories and a single filter option within each category; subscribers will only be included in your Mailchimp segment if they match all of the filter options applied. For example, you are using the ‘Locations’ and ‘Looking For’ categories, but you have only selected one tick box option within each category.

I.e. if you have selected ‘London’ filter option within the ‘Locations’ filter category, and ‘Graduate Jobs’ filter option within the ‘Looking For’ filter category, then only subscribers who have selected both ‘London’ and ‘Graduate Jobs’ filter options will be included in the Mailchimp segment.

Multiple Filter Categories and Multiple Filter Option

If you are using multiple filter categories and multiple filter options within each category; subscribers will only be included in your Mailchimp segment if they match at least one of the filter options within each of the filter categories applied. For example, you are using the ‘Location’ and ‘Looking For’ categories and you have chosen more than one tick box option within each category.

I.e. if you have selected ‘London’ and ‘South East’, filter options within the ‘Locations’ filter category and ‘Internships’ and ‘Graduate Jobs’ filter options within the ‘Looking For’ filter category, then subscribers who have selected either or both filter options within each filter category will be included in the Mailchimp segment.

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