UK retail sales saw a modest rise in November as consumers adopted a cautious approach to Christmas gift buying, a survey by the British Retail Consortium has revealed.
The BRC-KPMG Retail Sales Monitor found that retail sale values edged up 0.4% on a like-for-like basis compared to November last year. On a total basis, sales were up 1.8%.
The BRC said that November got off to a good start as shoppers sought out must-have toys and other gifts for Christmas. Sales were also helped by the mid-season sales and the impact of half term, which was in the previous month last year. However sales growth slowed as the month progressed suggesting that consumers were being careful not to spend too much too soon in the run-up to Christmas.
Online sales were up 7.5% compared with November 2011, showing no material pick-up from October.
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